A thoughtful combination of layered programming, high-end materials, captivating views, and dynamic scaling typify the project. To enhance this concept, HLW and SUH drew inspiration from both classic and modern Korean design principles, blending them seamlessly with Genesis’ brand heritage.

The project encompasses three stories: a ground-floor show room, a cellar-level auditorium, and a second-floor amenity space, which includes a Michelin-starred restaurant and bar, a tea pavilion, a library, a gift shop, and a seating area. At street level, multiple illuminated stretch fabric "skylights" provide general lighting for automobile. Adjustable track heads aimed at display car doors with a Corten steel back wall highlighted with perimeter light cove.

On the second floor, a Korean oak wood roofscape greets visitors. Subtle uplight and display lighting emphasizing the client’s expression of luxury. Exterior balcony with integrated bench light creates a soft glow to enhance the outdoor experience while not blocking the views of the Highline and the Hudson River provide a juxtaposing backdrop to this traditionally designed space.

At the cellar level, a wood, concrete, and blackened steel auditorium is anchored by a LED panel stage. The stage extends to the walls and ceiling of the events and presentation space, creating a wholly immersive experience.